Site Content -
Why is it so important in Affiliate Marketing?

Once upon a time, Yahoo! was the top search engine. Then along came Google. Google aimed to be the no 1 search engine by giving you the best site content and most relevant results to your searches.

Of course, they don’t make money from letting you search for free. So how do they make it? The first big way is to show related advertising when you search – and this is where Google Adwords comes in. That’s the system that displays ads around your search result. The ads are selected based on the keywords you typed.

Once upon a time, if you were an advertiser, all you had to do was to bid high on a keyword and, hey presto, you got a good spot on the page.

Because Google wants to make money

Then Google said, well we only make money every time somebody clicks an ad…
So…
We should be encouraging those ads that get the most clicks and discourage the ones that don’t get any. After all, Google gets paid for the clicks. They don’t want to waste a lot of work showing ads many times over and not get paid.

From giving users high-quality experience

Then Google thought about it some more and came back to their original goal of providing relevant, useful results. Originally, anybody with a one-page sales page could easily get a good advertising spot; but Google decided to discourage that too. Since mid-2007, they have had their spiders and webbots evaluate sites for content; and those one-page sales pages suddenly found their keywords being priced at $5 per click and more – and a lot of small businesses with small websites were also hit. In Adwords, Google provides every keyword you bid on with a Quality score; and the no 1 factor in reaching that score is the quantity of site content, then the relevance to the keyword, and also how close the content is to the sales pages. Just recently, they’ve added speed of loading as one of the criteria. Finally, the click-through ratio is still very important.

Imagine that all these factors are multiplied together. If any one of them is zero, then the final score is zero – or poor quality.

Google applies a similar system to deriving page rankings for their searches. They add some more criteria – how many links you have coming in to you and – very important - the rankings of the pages that link to you.

If you have thousands of low-grade links that’s not as good as a few links from quality sites such as a popular newspaper, blog or forum

So, what do you have to do?

This is very important…

First you have to accept that you’re going to have to build a website
Yes, it will be a lot of work up front
So is it worth it?

Definitely
Most wannabe affiliates aren’t prepared to work hard -
and in the New Era of affiliate marketing, they are being squeezed out of business.
That means more room for you
And the promise of recurring income for minimum incremental work once the site is built

Next, you have to decide on a theme for your site
For more detail on how to do this, Click here

Once you have a theme, you need to start creating content
Where you can get Content ideas?
What are your website pages going to be about?
And what information will be on them?
For answers to these questions, Click here

Once you have some content, you’ll need to revise it
so that your site will get great page ranking in the search engines and achieve a high Adwords Quality score
For more information on optimizing your page, your ad, keyword strategies and other important techniques, click here

Avoid duplicate pages and other tricks
Finally, there are some don’t as well as the do’s The most important is that you should avoid duplicate pages.
To find out why, Click here