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Pre-selling –
What is it?
Why is it important?
And how can you do it well?

Pre-selling - What is it’s purpose?

It’s your way to get complete strangers to develop trust and confidence in you.

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Why is it so important?

Internet buyers typically want a solution to a problem – not a product. Other visitors to your site are just investigating a subject of interest. They all research extensively. They search, search and search again. Most of the time, they are not clear about exactly what product will help them when they start looking. Often, they aren’t even looking to buy something. So they will rarely buy anything on their first visit – often, there will be several visits before they buy.

Your visitors are looking for content. So, Pre selling is where you overdeliver to them the content they are looking for - the relevant and original information they need to fully understand their problem or satisfy their interest. The information needs to be of a quality and depth that makes them want to come back and revisit. THEN you can gently lead them to a solution, a product – or some other way to that you can monetize their visit

And how can you do it well?

The answer to that is big enough to have its own page – just click here …



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