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Why is it so important?
Internet buyers typically want a solution to a problem not a product. Other visitors to your site are just investigating a subject of interest. They all research extensively. They search, search and search again. Most of the time, they are not clear about exactly what product will help them when they start looking. Often, they arent even looking to buy something. So they will rarely buy anything on their first visit often, there will be several visits before they buy.
Your visitors are looking for content. So, Pre selling is where you overdeliver to them the content they are looking for - the relevant and original information they need to fully understand their problem or satisfy their interest. The information needs to be of a quality and depth that makes them want to come back and revisit. THEN you can gently lead them to a solution, a product or some other way to that you can monetize their visit
And how can you do it well?
The answer to that is big enough to have its own page just click here
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