Link Exchange programs
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How is the linking done? Originally, back links were done manually and some exchanges still work this way. A particular advantage is that the links can be relevant to the page content and not distracting. The disadvantage is that not all webmasters set up the links as quickly as they should. Other exchanges use automated link exchange. This can provide many more links – often, the service automatically builds and maintains the link list - but they are not relevant and can lose the hosting site valuable traffic Where the link is Some exchanges require that you place a link to the target on your site. Others require that you put a small snippet of html code on your site that goes to the exchange and sources a banner. This is easier to set up but not so good if you need backlinks as the only site linking back to you is the exchange How the back links link to each other Most manual links are one-to-one – you link to your partner and he links back. Links via a central server are many-to-many – your site may link to many others and they will link to you. There are manual multi-way exchanges where you link to site A, Site A links to site B, B to C and C back to you. These look less obvious to the search engines’ backlinks algorithms What does the link on your site link to? This is another major consideration for you. Does it complement your site and explain a related concept in more detail? If so, that’s great Does it link to a random site (as some automated systems do)? Not so good – you may lose traffic Does it link to a competitor? Noooooooooooooo! I recommend that you limit the use of Link Exchanges to those that really do complement your site - one of the best being SBI’s Value Exchange . . (While you are there, check out the free ebook “Make your Links work) Sure, it is more work, but you don’t waste all that traffic that you’ve worked so hard to build up. Other resources Part 1 of this article - Why building back links is the best way to increase your free traffic; and how to use other peoples’ websites - is here on the New Era Affiliate Marketing Information Questions or other Feedback If you have any further Questions or other Feedback about building traffic, please contact us here |
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Return from Link Exchange to Website Traffic
